It a Reasonably Priced Bike BRILLIANT?

Why it is so hard to find a great bike at a reasonable price? Brilliant Bicycle Company

Somewhere along the line, bicycles became complicated. Speed and spandex overshadowed the fun and prices skyrocketed. But bicycles shouldn’t be ridiculously expensive or intimidating, so we set out to build high-quality bikes for a fraction of the cost and to bring the magic and lightheartedness of your childhood back to bicycling.

Brilliant Bicycle Co